The Controversy Around
Corporate Blogging
Corporate blogging is a relatively new idea, and
the jury
is still out on whether it will succeed. This
controversial
marketing tool may be the beginning of a new
kind of
advertising strategy, or it may fizzle out in a
matter of
months. Many companies are looking for ways
to
capitalize on the blogging trend, and many of
these
corporations have determined that a great way to
ride
the blogging wave is to keep a blog on their
corporate
website. These blogs are often created to appeal
to the
demographic that the company needs to court, and
the
content may have quite a lot to do with the activities
of
the corporation, or it may have very little to do with
the
company itself. Often, a corporate blog will focus
on
the kinds of content likely to attract the desired
surfers,
even if that content is not related to the product
or
service that the company provides.
Some bloggers
feel that corporate blogging is a kind of
validation for
the blogging movement, and shows that
this exciting new
medium has really infiltrated the
mainstream. Other
bloggers consider the kind of viral
marketing that
corporate blogs practice to be unethical
or distasteful. In
any case, watching the evolution of
corporate blogs and
whether they survive and
proliferate or fail and disappear
promises to provide
some interesting insight into today's
consumers.
|
