Notes: Brand New from Publisher. No Remainder Mark.
Product Description A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. … More >>
Product Description The Social Executive (TSE) has a singular mission: help senior executives better utilize technology and social media to grow their networks and create more meaningful professional relationships. I started TSE earlier this year to give back to all the executives in my network that so openly provided me with contacts, referrals and empathetic support during my recent stint in transition.Along the way my own understanding of networking, both its challenges and opportun… More >>
Product Description Get massive exposure for your book, no special computer skills needed — trade published or self published, fiction or nonfiction Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and “bestseller” campaigns Blog to connect with readers, driving them to Amazon and bookstores Boost your visibility with Google, use MySpace for viral marketing Ignite word of mouth with Web social networks Capitalize on peer content and “amateur” boo… More >>
Product Description MP3 blogs and their aggregators, which have risen to prominence over the past four years, are presenting an alternative way of promoting and discovering new music. This book argues that MP3 files greatly affect MP3 blogs in terms of shaping them as: a genre separate from general weblogs and music blogs without MP3s, especially due to the impact of MP3 blog aggregators such as The Hype Machine and Elbows; a particular form of rhetoric illuminated by Kenneth Burke’s d… More >>
Product Description News and updates about Google products that are helping to make the web more social.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day…. More >>
Notes: Brand New from Publisher. No Remainder Mark.
Product Description Stop pushing your message out and start pulling your customers in
Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of th… More >>
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