Posts Tagged ‘Rules’
Product Description
Blogs, YouTube, Facebook, Twitter and other publishing platforms are giving everyone a “voice,” including organizations and their customers. To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume and which speaks to their needs or wants or… More >>
- ISBN13: 9780470547816
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. … More >>


