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Nowadays, blogs are no longer just for writing daily journals. Blogging has become a popular marketing tool. It has proven to be an effective tool in fact because blogs enable marketers to create a mutual, more personal relationship with his target market. It enables marketers to communicate directly with both existing and potential buyers.

For a marketer, blogging offers a lot of benefits. It is the best way for him to reach his target market. Also, he is provided with an opportunity to study his target market and discover other potential buyers. Additionally, blogs provide a direct link between a marketer and his target market, which eventually gives the marketer more leverage for persuasion.

By nature, man is curious. Thus, it would be unlikely that one blog will go unnoticed. Oftentimes, blogs are interesting to read because the contents are about real events or situations that happen to real people. Moreover, site visitors are given the opportunity to share their own opinion on the written blog by leaving a comment. That is how blogs can mainly create traffic.

Initially, blogging daily creates traffic due to the fact that every new posts provide visibility to search engines. And a blog site that is aesthetically attractive filled with fascinating content attracts more visitors which equates to major traffic.

Thus, in using a blog for marketing purposes, one should greatly consider the blog content, since it is the main reason why people read blogs. The content must be informative, cordial, and fun to read. The topics should be interesting. Variety is good, but a marketer should make sure to stay focused on his own goal, which is to sell his products or services. In addition, the blog site should be focused on the target market for optimum efficacy. This way, one is sure to attract a certain number of visitors or subscribers. These people will eventually refer the blog site to other people. As a result, the blog site will be able to reach a multitude of networks.

Also, visitors should be encouraged to leave comments. This is one way for marketers to build rapport with his target market, as well as to attract more visitors. One way to optimize media presence is through submitting blogs to blog directories. Another way is to generate trackback links. By commenting other blogs in you website, you are automatically linking your site to the blog which you commented on. In effect, a link to your site may be displayed just the blog entry, which could lead other viewers of the said blog to your site.

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Get massive exposure for your book, no special computer skills needed — trade published or self published, fiction or nonfiction Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and “bestseller” campaigns Blog to connect with readers, driving them to Amazon and bookstores Boost your visibility with Google, use MySpace for viral marketing Ignite word of mouth with Web social networks Capitalize on peer content and “amateur” boo… More >>

Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

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October 21, 2008 Despite a faltering economy, authors and book publishers are continuing to pursue creative and effective marketing campaigns. One such campaign run by FSB Associates, an Internet marketing firm, is securing publicity for their clients on sites ranging from Huffington Post to The Washington Post. “The Election Expert Blog Tour is providing content and experts to bloggers and Web sites hungry for content, and providing authors an affordable way to promote their books and show their expertise online” said FSB President, Fauzia Burke. “It’s a win-win situation.”

From October 7th through Election Day 2008, FSB Associates is reaching out to over 100 political bloggers and Web sites providing content and offering authors as experts. The viralstrategy offers two unique articles, written by each author, as content to bloggers and, all the while, promoting their books on major political blogs; placements are landing on Washington Post, Military.com, The Hill, Huffington Post, Veterans Today, Instapundit, and others. “This year’s election is likely to be the most influential of our lifetime, and the Blog Tour gives us a unique opportunity to promote books and authors in a creative and cost-effective way.” says Burke.

Behind the success of the tour are its authors including Sumbul Ali-Karamali, Win McCormack, and Bill Murphy. There is a web site for FSB’s Election Experts Blog Tour which has launched at FSBMedia.com where bloggers are encouraged to take any and all information they deem useful and necessary where new material is added daily. Recent articles include: John McCain, Postmodern Candidate by Win McCormack, Which Candidate Would Make the Better Pirate? by Edward Chupack, So Whose Fault is it When Candidates Fudge on the Federal Budget? by Scott Bittle, and That Veil Thing by Sumbul Ali-Karamali. “FSB’s election blog tour is a great opportunity for me as an author to write about how my field of expertise is relevant to today’s public election discourse,” says participant and author Sumbul Ali-Karamali, “and it’s a wonderful way to engage our public in critically thinking about different viewpoints concerning politics — and all while raising awareness of my new book, The Muslim Next Door.”

Inspired by the success of the Blog Tour, FSB intends to launch a bigger tour for the upcoming new year entitled New Year, New You with start dates beginning in December 2008. “This year the “new you” campaign will be more serious as we all look for strategies for thriving in the current economic reality,” said Burke. “People are looking for help and they are looking for it online.”

Seeing the potential success of the Internet marketing in 1995, Fauzia Burke started FSB Associates. With thirteen years in her company’s portfolio, FSB Associates has grown to over twelve employees and is venturing into events promotion, branding, and DVD marketing, continuing to plan for growth in 2009. Clients have included bestselling authors such as Alan Alda and Daniel Silva, as well as publishing houses of all sizes from Random House to Fair Winds Press.

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