5 Reasons Why Blogging
is the New Internet Marketing Tool
Blogging is a concept that started in late 90s. It
used to be a way to comment an existing webpage, an
opportunity for visitors and readers to react or voice out
one’s opinion on the said page. What started as a
single-sentence commentary has evolved into pages of personal
take on just about anything and everything under the sun. As
it continues to move forward, online advertising has tapped
into the blog’s potential. Here are 5 reasons why you should
use blogging as an Internet marketing tool.
1.Blogging
is simple. The simplest way to get your piece on the net is
through blogging. No skills are necessary… an average adult
can read and type, or at least click a mouse. It’s like having
a virtual piece of paper and you just write your ideas,
experiences, new products, and hope that the truth behind your
articles comes out and entice your reader to also try your
product. If you have a PC and an Internet connection (who
doesn’t?) then you can blog and advertise.
2. Blogging
is authentic. In this day and age where advertising saturate
our lives, we question the credibility of promoters’ claims.
However, in blogs, real people share their real-life
experiences, unscathed by paid advertising. Reading blogs
about first-hand product use is like talking to people about
their first-hand experience. You definitely want to buy a
tried and tested product.
3. Blogging is free. Because
blogging is yet to be proven as a mainstream online
advertising media, most sites see it as something to augment
current marketing tools and thus offer it for free. Any
opportunity for free webtime is definitely a bonus especially
to businesses that are starting up. Needless to say, paid blog
pages can generate more income for your seriously growing
business.
4. Blogging builds credibility. As you get
more and more into writing your experiences on a particular
product or industry, your readers come to realize that they
can depend on your posts for their own information needs. As
such, you become an expert on it; as a consequence, more
readers visit your site and more bloggers link to your blogs.
As companies and professional organizations notice the growth
of your readership base, they may soon get in touch with you
for advertising on your blog page, or make you an affiliate,
which pays for every referral generated from your blog site.
5. Blogging builds your market. Unless you are a
Hollywood star, chances are, only your Mom reads your posts.
Mom has a lot of friends, so she lets her friends know how
interesting your blog site is. But you need not depend on Mom
to increase your readership base. Look into the following ways
to build your market through blogging:
-By using your
e-mail. Today, blogging is overcoming the e-mail’s popularity
in quickly and effectively reaching and expanding a market. In
this age of speed and quick access, logging in and downloading
e-mail is simply taking longer than clicking into a blog site.
Let them explore your site by using a short e-mail message as
teaser to your blog site. If your e-mail is on an entirely
different subject, use your e-mail signature to give a link to
the site.
-By using subscription. An easy way to get
your readers e-mail is to give them an opportunity to
subscribe to your blogsite. Keep some exclusive information
for your subscribers to entice readers to subscribe and give
their e-mail address. Just be responsible in using their
e-mail address, as the last thing you want is a comment on
your blog that you are a spammer.
-By understanding
your readers. Conduct a simple survey for your readers to
understand their profile and advertising preferences. Ask
consumers to give you feedback on a post, an ad link, or a
trial that you shared. In this way, it is like interviewing
your readers without the commitment and intrusion of a
face-to-face interview.
-By joining a blog network –A
network of blogs maybe a collection of blog sites that share
the same industry, interest, readership base, payment mode,
etc. Consumers find credibility and convenience in clicking
one link to several real bloggers about a single subject.
Clearly, more bloggers are better than one.
-By using
RSS. RSS is the fastest growing technology on the Internet
today. As such, having RSS feeds to your blog is definitely
another means of generating awareness for your readership
base. Having a variety of feeds can add interest to your blog
site.
Give your business a boost by effectively using
blogging as an Internet marketing tool.
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