How to Increase Sales
Through Streaming Audio
Many studies have proven that radio is a good
medium for product advertisements. People listen to the radio
for entertainment, usually to listen to the latest music or to
their favorite radio program. In between the program,
advertisements on products and services are being played.
For many years, this has been the trend in
advertising. But now that the radio medium is almost behind
the audio-visual medium, the TV, and the Internet, other
marketing strategies have to be employed to continue the
benefits of advertising through audio.
It is then that
the benefits of using music on websites were discovered.
Before, music on the Internet was just available in
downloadable forms as mp3. Even through hosting downloadable
music on their servers, companies were able to get much
traffic on their sites. And everyone engaged in Internet
marketing knows that website traffic plays a big role in
boosting product and service sales.
However, there had
been a problem with illegal music download in which artists,
musicians and record companies have lost millions of revenues.
Then, came the popularity of Internet music streaming.
Unlike the former, radio streaming does not allow download of
the music files. Thus, the Copyright BlogyBlog.coms of the
artists and record label owners are protected.
So, how
can this be done? There are several ways to stream audio from
your site. First, is to stream a radio program from your site
or blog. You can find free affiliate programs that allow you
to stream their radio content from your site.
What
will this mean to you? This means that your site will have new
audio content every time it is visited. What's even great is
that the content is being updated even without much effort
from you.
In this case, what you needed to do is to
signup with an Internet radio station and have the link
embedded on your blog or website.
Another way is to
stream mp3s. To do this, you just need to upload your mp3files
on a server and add the files' links to the page. When the
link is clicked, the browser opens a media player window and
plays a file. However, since the file is in mp3 format, it may
also be downloaded. Downloading music files without the
authorization of the Copyright BlogyBlog.com owner is illegal.
Therefore, if you will be using this type of streaming, make
sure that you have the appropriate permit to do so.
A
third way to add audio to you blog or website is to stream
music through organizing playlists. Playlists are m3u files,
which if downloaded, will not play music if offline. Using
this process, however, can be complex. Here is a short
instruction on how to do it.
1. Save your mp3 or wma
file on the server. You may skip this step if you know that
the file exists on another server and know the link to that
file. Make sure that the link has a .mp3 or .wma extension.
2. Open your text editor and type the path to the
file. Include the http:// and the file extension. Repeat this
step until you have included all the links to the files that
you would like to be included in the playlist.
3. Save
the playlist with a .m3u extension.
4. Upload the m3u
file on the directory where the music files are hosted or to
your server.
5. Open your html editor and embed the
link to the m3u file. Through this, you can also set if you
want to have the playlist to autoplay if someone visits your
site of if you want your visitor to control playing the music.
You can also set the volume level.
After the code is
embedded on the html file, and whenever your site is visited,
the songs in the playlist will be buffered, streamed and
played one after another. If your playlist has several songs,
the user can skip forward or go back a song in the playlist
using the media player controls.
Doing this setup
works for many website owners. Through this you can customize
the type of music being played on your site. You can even play
recordings related to your product to boost product awareness.
It requires knowledge of html to be done. But if it
will be the best way to increase traffic to your site, why not
request assistance from programmers. After all, having audio
on a website is a proven way to increase sales.
|
